Privacy Policy
Last updated: May 2026
Definitions:
Company:
Darkmaster Ltd. Company Registration number 11408972
Responsible Person:
Jane Smith & Ellie Buckler
Register of Systems:
Means a register of all systems or contexts in which personal data is processed by Darkmaster Ltd
About this Policy
This policy describes how Darkmaster Ltd, use your personal data when you use our website (www.darkmaster.co.uk) or when you participate in one of our experiences. We have provided this policy to ensure that you understand what personal data we may collect and hold about you, what we may use it for and how we keep it safe. You have legal rights to access the personal data that we hold about you and to control how we use it which are also explained within this policy.
WHO WE ARE AND HOW TO CONTACT US
We are Darkmaster Ltd, our business address is Darkmaster Ltd, Unit 5 Plumyfeather Farm, Plumyfeather Lane, Lye Green, Crowborough, E Sussex, TN6 1UX. Co registration 11408972
You can contact us via email at manager.darkmaster@gmail.com
What Personal Data may we Collect About You
We collect personal information whenever you provide it to us. This personal information may include the following:
•name, date of birth and contact details
•demographic information including postcode, preferences, and interests
•payment details
•various technical information which is collected automatically including your IP address, web browser type and version and operating system
•Images and Photography for example CCTV images
How we use your data
We use your information for the purposes of contacting you regarding any enquiries you make and to exercise and carry out our rights and obligations arising from any orders for our products or services.
We will also use your information to enhance and develop our website, products, and services. We aim to provide you with the best possible service and experience when using our website, as such we may use your data to continue to improve your experience when using our website.
We will also, where we have your consent to do so, use your contact details to keep you up to date with our products and services including offers and promotions from us. We may also contact you, with your consent, to conduct market research to enable us to customise and update our website.
We will not provide your information to third parties other than as set out below.
The basis on which we use your data
When we use your personal information, we are required to have a legal basis for doing so. There are various legal bases upon which we may rely, and these will depend on the personal information in question and the specific context in which we collect it.
The legal bases we may rely on include:
•consent: where you have given us clear consent for us to process your personal information for a specific purpose
•contract: where our use of your personal information is necessary for a contract, we have with you, or because you have asked us to take specific steps before entering a contract
•legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
•vital interests: where our use of your personal information is necessary to protect you or someone else’s life
•public task: where our use of your personal information is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law
•legitimate interests: where our use of your personal information is necessary for our legitimate interests (such as marketing) or the legitimate interests of a third party (unless there is a good reason to protect your personal information, which overrides our legitimate interests)
We may also need, in some circumstances, to record and process personal information about you that might be interpreted as sensitive information, such as recording if you have an accident when using our facilities. Where we do this, we consider that the recording and use of that data is necessary for medical purposes and/or so that we can comply with employment law and/or establishing legal rights.
Who we may share your data with
We may use and share aggregated statistical data regarding usage of our service with third parties but will not provide such third parties with any personally identifiable information about you.
•We may disclose or transfer your personal data to:
•our agents and service providers
•any of our corporate group companies
•a third party who acquires our business
•law enforcement and regulatory agencies in connection with any investigation to help prevent unlawful activity or as otherwise required by law
Keeping your data secure
We will use technical and organisational measures to safeguard your personal data, for example:
we store your personal data on secure servers and access to your personal data is limited to authenticated and approved staff
While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.
Promotional communications
We may use your personal information to send you updates (by email, text message, telephone or post) about products and services, including exclusive offers, promotions or new products and services from us.
We have a legitimate interest in processing your personal information for promotional purposes (see below ‘Reasons we collect and use your personal information’). This means we do not usually need your permission to send you promotional communications. However, where permission is needed, we will ask for this permission separately and clearly.
We will always treat your personal information with the utmost respect and never sell or share it with other organisations outside of Darkmaster Ltd for marketing purposes.
You have the right to opt out of receiving promotional communications at any time by using the unsubscribe link in our communications or contacting us on the details below.
Your Rights
You have the right to request access to personal data that we may process about you, correct any inaccuracies in your data free of charge, and/or require us to erase personal data that we may process about you. If you wish to exercise this right, you should:
•put your request in writing
•include proof of your identity and address (e.g., a copy of your driving licence or passport, and a recent utility or credit card bill); and
•specify the personal data you want access to, including any account or reference numbers where applicable.
If you have any concerns or questions as to the way in which we process your information, please do contact us. In addition, you have a right to bring a complaint with the Information Commissioner’s Office. More information on the Information Commissioner’s Office and your rights is available at www.ico.org.uk.
Cookies
We use cookies to improve your experience when using our website and to improve our range of services and features. We have carefully chosen the cookies which we use throughout our website to ensure that your privacy is protected and always respected.
Before our website implements the use of any cookies, you will be presented with a message bar requesting your consent to set cookies. By consenting to our use of cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies however, certain features of our website may not function fully or as intended.
The types of cookie our website uses fall into two categories, strictly necessary which are required for the optimum performance of our website (e.g., to enable member login, shopping cart or e-billing) and those which enable us to analyse the performance of our website (e.g., which monitor site usage and content preference of our users to enable us to place popular content in an easy-to-access location).
You can disable and delete cookies at any time you choose through your browser settings. for more information please visit: www.allaboutcookies.org.
Retention of data
Most of the data which you provide to us will be retained for a period of up to 6 months following your last interaction with us. Where you sign up to receive our newsletter, we shall retain your information for as long as we have your consent to provide you with our newsletter.
Some of your data will be retained for a period of up to 7 years from the date of your last interaction with us in line with our accounting obligations or longer in some cases where it is necessary to retain this information for insurance, licencing or other regulatory reasons.
Changes to this policy
We may change this policy from time to time. You should check this policy frequently to ensure you are aware of the most recent interact with us.
Any request must be made in writing, we will respond within one month from the date the letter is received. If you would like to exercise any of these rights, please contact us at
Darkmaster Ltd
Unit 5 Plumyfeather farm
Plumyfeather Lane
Lye Green
Crowborough
East Sussex
TN6 1UX
Privacy Policies of other websites
Darkmaster Ltd may contain links to other websites. Our privacy policy applies only to our website, so if you access another website you should read their privacy policy.
Complaints
If you are unhappy with the way we have used your personal data, please contact us to discuss this using the contact details set out in the section above.
You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.
Please also view our Terms and Conditions, if you have any questions at all please contact our team today.
manager.darkmaster@gmail.com
+44 (0) 1892 338026